Since Harry Swegmark founded what is today Swegmark of Sweden their goal has been to produce a bra with a perfect fit especially for you. 

Their designer ideas begins at the drawing table, followed up by their experienced pattern designers and sample makers, all working together in Borås, Sweden, where they also have their office and central warehouse that daily sends products all over Europe.

The absolute best fit and feeling of comfort plays a central role. They therefore design several different styles of underwear with focus on high quality affordable bras. That provide great support, have different functions and are fashionable. All this in combination with fabrics that feel comfortable to wear close to the skin and are made with consideration for environment and ethics.